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How luxury suitcase company Zero Halliburton is dealing with a world without travel: Deepening its ecommerce efforts and increasing its philanthropic footprint

How luxury suitcase company Zero Halliburton is dealing with a world without travel: Deepening its ecommerce efforts and increasing its philanthropic footprint
Zero Halliburton



Tom Nelson joined the luggage company Zero Halliburton in 2017 to help rebrand the company for the next generation of travelers.




But he is now dealing with the coronavirus and a world where travel has ceased.




A new collection was just launched in January, and luckily shipments to warehouses and stores were made before the pandemic arrived.




Right now, Zero Halliburton is focused on its eCommerce and charitable activities. It wants to develop a closer relationship with customers, and hopes they remember that it did its part during this crisis.




Nelson relayed a favorite quote about handling a crisis: 'hand-wringing is not an effective strategy.'




Visit Business Insider's homepage for more stories.



A typical year might see the jet set summer in St. Tropez, spend a few weeks in the Hamptons, head to an art fair in Basel, or toast to a few sunsets on a yacht somewhere in the Grenadines.
And in a typical year, that's where the luxury luggage company Zero Halliburton would come in — or, would have come in. It specializes in producing sturdy luggage made to withstand frequent travel. But then the pandemic hit. And there were no more trips to the rivieras or even simple car rides down the street.
"Travel is not at the top of everyone's mind right now," Zero Halliburton CEO Tom Nelson told Business Insider. "We have recognized that until there's a vaccine, people won't feel safe and confident about traveling again."
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