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Redefine Meat's CEO reveals the tech creating its 3D-printed "alt-steak" that raised $6m in a seed round from the investors behind Impossible Foods and Beyond Meat

Redefine Meat's CEO reveals the tech creating its 3D-printed "alt-steak" that raised $6m in a seed round from the investors behind Impossible Foods and Beyond Meat
Courtesy of Redefine Meat



Business Insider spoke with Eshchar Ben-Shitrit, the founder and CEO of Redefine Meat, about the development process of its plant-based meat product.




Redefine Meat, which raised $6 million in seed funding last year, designs and manufactures plant-based steaks using 3D-printing technology.




Each steak contains around 3 million voxels, or 3D pixels, and is designed by layering three different main components: muscle, fat, and moisture.




Redefine Meat uses algorithms to alter the composition of its product and conducts several tastings each day to continually improve the taste and texture of the steak.




"Alt-steak" will launch in high-end Israeli restaurants this year, with plans to roll out at restaurants in Germany and Switzerland in 2020.




Visit Business Insider's homepage for more stories.



Steak without the cow — that's what Eshchar Ben-Shitrit set out to make when he founded Redefine Meat in 2018.
Ben-Shitrit, who grew up in a farming community in Israel-Palestine, also grew up eating meat. After he switched over to a plant-based diet, he began wondering how he could apply technology to recreate the experience of eating meat using plant-based ingredients.
Thus was born Redefine Meat. The technology startup uses a 3D printing process to layer voxels, or pixels, into cuts of beef-like steak. Each steak contains around 3 million voxels, or 3D pixels, and is designed by layering three different main components: muscle, fat, and moisture. Last September, Redefine Meat received $6 million in funding from CPT Capital, the venture fund behind Impossible Foods and Beyond Meat. This year, Redefine Meat will unveil its first product: "alt-steak," a plant-based 3D-printed steak that will become available at certain high-end restaurants in Israel this year.
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