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Elon Musk and other competitors rushed to support Rocket Lab after the startup's founder apologized for losing 7 satellites in a launch failure

Elon Musk and other competitors rushed to support Rocket Lab after the startup's founder apologized for losing 7 satellites in a launch failure




Rocket Lab, a private spaceflight firm in New Zealand, failed to deliver seven satellites to orbit following a launch on Saturday.




Company founder and CEO Peter Beck publicly apologized on Twitter to his customers for the loss of the space mission.




Following his mea culpas, Beck and Rocket Lab saw a rush of support from SpaceX's Elon Musk and other spaceflight-industry figureheads.




"Sorry to hear about this. Hope you get back to orbit soon. Rockets are hard," Musk tweeted in response to a video of Beck.




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If Apple or Google ever launched a gadget product that failed, the last thing you'd expect to see is a comforting public apology.
When it comes to the orbital rocket industry, though, the atmosphere is far more collegial.
Over the weekend, the small-launch firm Rocket Lab experienced a ruinous setback: the total loss of an operational space mission valued in the millions of dollars. But instead of gloating or simply ignoring the failure, leaders of space companies competing for business with the roughly $1.4-billion startup stepped up to offer their public support.
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