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Meet the 'Carlys': The meme-loving young shoppers who 'can't afford real life yet' a?? but will soon join the biggest cohort of spenders in the US

Meet the 'Carlys': The meme-loving young shoppers who 'can't afford real life yet' a?? but will soon join the biggest cohort of spenders in the US




Carlys are a group of consumers who "can't afford real life yet" but will soon "join her Generation Z cohort in the largest purchasing power generation ever known to mankind," according to a recent report.




Carlys are under the age of 25 and don't yet spend their own money. They love memes, TikTok, and Croc shoes.




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There's a new name for young Zoomers: Carlys.
The "Carly" acronym, which stands for "can't afford real life yet," was coined by the marketing platform Klaviyo and the retail media research firm Future Commerce.
It's used to describe a group of consumers within Generation Z that is under the age of 25; loves memes, TikTok, and nostalgia; celebrates "ugly" fashion, and sees climate activist Greta Thunberg as a role model.
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