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Investors and fitness companies like Peloton have their sights on the latest at-home workout craze a?? indoor rowing machines

Investors and fitness companies like Peloton have their sights on the latest at-home workout craze a?? indoor rowing machines
Courtesy of Hydrow



Investors are betting that indoor rowing will become the next big craze in high-tech at-home fitness and say that it has the potential to overtake indoor cycling.




The main player in this market is Hydrow at the moment, but Peloton is rumored to be creating its own version of the indoor rowing machine.




A managing partner at private equity firm L Catterton, with more than a decade of experience in the field, told Business Insider why he thinks indoor rowing is the next big thing.




Visit Business Insider's homepage for more stories.



Thanks largely to Peloton, the high-tech home fitness market has been dominated by indoor cycling. Peloton is considered to be an early pioneer of this sector, paving the way with its $2,000 bike that launched in 2014 and has become widely popular.
In the years since Peloton's bike launch, new companies have entered the market offering their own versions of a connected bike. And other players have entered the market with completely new home workout concepts – Tonal and Mirror, for example.
Peloton has diverged from its core product, though with less success. Its $4,000 treadmill launched with a fanfare in 2018, but it has failed to catch as its bike has, perhaps due to its hefty price tag and even heftier size.
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