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How to harness the power of the 'Ben Franklin Effect,' a psychological trick that will make you more likable at work and in life

How to harness the power of the 'Ben Franklin Effect,' a psychological trick that will make you more likable at work and in life




The "Ben Franklin effect" is a psychological phenomenon that explains why people actually like you more when they do you a favor.




The effect is named after Ben Franklin, who supposedly used it to win over someone who disliked him.




This theory is featured in David McRaney's book "You Are Not So Smart," which exposes common biases that influence our everyday-thinking.




Researchers say the "Ben Franklin effect" could be a form of cognitive dissonance, where people assume they like someone they are helping out.




Visit Business Insider's homepage for more stories.



No one likes to feel like a mooch.
Which is why asking someone to do you a favor — proofread your résumé, walk your dog, loan you $20 because you forgot this was a cash-only restaurant — can be so stressful.
But if you're stressing because you feel like the person helping you out will find you annoying and like you less, don't. There's a psychological phenomenon commonly known as the "Ben Franklin Effect" that explains why people wind up liking you more when they do you a favor.
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