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A marketing chief boycotting Facebook says brands that advertise on the site are guilty of bankrolling a destructive 'polarization' of society (FB)

A marketing chief boycotting Facebook says brands that advertise on the site are guilty of bankrolling a destructive 'polarization' of society (FB)
AP Photo/Alex Brandon, File



Civil rights groups are trying to persuade advertisers to boycott Facebook in July because of the hate speech on its platform.




Companies that have signed up for the campaign include Patagonia, The North Face, Dashlane, and Talkspace.




In an interview, Dashlane's CMO said advertisers have "bankrolled" political division by spending money on Facebook's platform.




She said marketers have a responsibility to speak out, and called on Facebook to do more to police hate speech and misinformation.




Got a tip? Contact this reporter at 650-636-6268 or rprice@businessinsider.com.




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The chief marketing officer of security firm Dashlane is accusing advertisers who use Facebook of helping "bankroll" political divisiveness.
A coalition of civil rights organizations last week launched a campaign to persuade advertisers to boycott Facebook over its policies, its policing of hate speech, and its impact on society — and the effort is now gaining steam. Its supporters include The North Face, online therapy tool Talkspace, and REI, and on Monday, outdoor apparel firm Patagonia and password manager Dashlane got on board.
In an interview with Business Insider, Dashlane's CMO Joy Howard said marketers shared the responsibility for Facebook's negative impacts on society. "We've been quiet for far too long as these platforms have amplified polarization within our society, and we've bankrolled it," she said.
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