Co-Founder of Script to Screen and CEO of Adcology to Host Webinar on Why 90% of Ad Creative Fails

LOS ANGELES, May 22, 2020 /PRNewswire-PRWeb/ --A In the latest in a series of webinars hosted by integrated direct response agency Script to Screen, its Co-Founder and Executive Creative Director Ken Kerry will join with Adcology CEO Greg Cynaumon, Ph.D. to discuss how to create ad copy grounded in behavioral science to generate a return on investment.The complimentary webinar will be held Thursday, May 28, 2020 at 11:00 a.m. PT / 2:00 p.m. ET and can be accessed here: tapping Cynaumon's doctorate in psychology, Adcology helps advertisers behaviorally profile their customers to find radio and podcast endorsers. Several of the top direct response companies who have leveraged Cynaumon's expertise to acquire new customers include Casper, Blink, LifeLock, 23andMe, GNC, Draft Kings, LegalZoom, Optima Tax Relief and Dollar Shave Club, among others. This webinar will discuss the transition from radio and podcast to television using the same behavioral science methodology pairing customer profiles and custom creative.The webinar will focus on:
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