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How Chipotle became one of the highest performing brands on TikTok by dominating user challenges and partnering with influencers like David Dobrik

How Chipotle became one of the highest performing brands on TikTok by dominating user challenges and partnering with influencers like David Dobrik
Chipotle/David Dobrik/TikTok



Chipotle runs one of the most successful brand pages on TikTok .




The chain has over 376,000 followers on the platform and has amassed almost 3 million combined likes on its posts.




Here's a look at how Chipotle executes campaigns and partners with influencers to be one of the highest performing brands on TikTok.




Visit Business Insider's homepage for more stories.



Among the group of brands to make the leap to TikTok, Chipotle stands out as one of the most successful.
With over 376,000 followers and almost 3 million combined likes on its posts, the Mexican fast-food chain is one of the most prominent brands on the social media platform.
Last summer, the brand's #GuacDance challenge campaign was TikTok's highest-performing branded challenge in the US, driving over 250,000 video submissions with the campaign's hashtag. The campaign was also correlated with Chipotle's biggest guac day in the chain's history; the chain sold over 802,000 sides of guac that day.
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