How Chipotle became one of the highest performing brands on TikTok by dominating user challenges and partnering with influencers like David Dobrik

Chipotle/David Dobrik/TikTok



Chipotle runs one of the most successful brand pages on TikTok .




The chain has over 376,000 followers on the platform and has amassed almost 3 million combined likes on its posts.




Here's a look at how Chipotle executes campaigns and partners with influencers to be one of the highest performing brands on TikTok.




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Among the group of brands to make the leap to TikTok, Chipotle stands out as one of the most successful.
With over 376,000 followers and almost 3 million combined likes on its posts, the Mexican fast-food chain is one of the most prominent brands on the social media platform.
Last summer, the brand's #GuacDance challenge campaign was TikTok's highest-performing branded challenge in the US, driving over 250,000 video submissions with the campaign's hashtag. The campaign was also correlated with Chipotle's biggest guac day in the chain's history; the chain sold over 802,000 sides of guac that day.