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Save-On-Foods launches $1 million campaign to feed kids in need across Western Canada

LANGLEY, BC, April 2, 2020 /CNW/ - Save-On-Foods has committed $500,000 toward their $1 million fundraising goal aimed at giving kids easier access to school meal supports during the COVID-19 pandemic.With an estimated one in five school-aged kids in Canada relying on school-based nutrition programs, school closures mean many Canadian kids are unsure where their next meal will come from. Schools and community groups throughout Western Canada are working with parents to ensure vulnerable kids get the support they need, and Save-On-Foods and its partners are stepping up to help.Over the last three years, by participating in The Grocery Foundation'sA Toonies for Tummies program, Save-On-Foods and its customers have made donations which have enabled over 250,000 meals to kids at school made possible through programs delivered by Breakfast Club of Canada.Now, customers can donate $2 or 500 More Rewards points at the till of any Save-On-Foods, PriceSmart Foods or Urban Fare locations store, and the company will match up to a total of $500,000. Donations can be made in-store, or online through Breakfast Club of Canada, Backpack Buddies or I Can for Kids digital platforms.Funds raised will be donated to Breakfast Club of Canada (the Club), which helps feed more than 243,500 children and youth in 1,809 schools across the country each year. The Club will in turn distribute funding and support to schools, community organizations, and other partners mobilized to get food supports to these kids as quickly and efficiently as possible.
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