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Startups that ship Viagra and hair loss pills to your door are becoming huge businesses. Here's a look at how industry leader Ro is plotting its future.

Startups that ship Viagra and hair loss pills to your door are becoming huge businesses. Here's a look at how industry leader Ro is plotting its future.
Ro



Direct-to-consumer healthcare companies that prescribe and ship pills like Viagra straight to your door have become huge businesses over the last few years.




Ro, the parent company of Roman, Rory, and Zero, told Business Insider that it's seen its gross annual revenue grow 330% over 2019 compared to 2018. The company declined to share the dollar figures.




According to indexed sales data compiled by Second Measure, Ro had the highest sales among direct-to-consumer brands Hims, Nurx, and Lemonaid. Ro's monthly sales were 85% higher in January 2020 compared to January 2019.




As it grows, Ro is simplifying its approach, making Roman the "digital health clinic for men" while Rory will serve as the "digital health clinic for women," similar to the approach of rival Hims, which operates the women's health brand Hers




The company told us it's expanding into allergy treatments.




Visit Business Insider's homepage for more stories.



Startups that prescribe and ship medication straight to your door are getting to be a big business.
Over the past few years, investors have been pouring hundreds of millions into startups such as Hims, Roman and Nurx. The new model hasn't been without concerns from doctors, patients and experts who worry about what might happen if conditions are treated as a series of one-off encounters, removed from the wider healthcare system.
Business Insider got an inside look at how the leading direct-to-consumer healthcare startup, Ro, is expanding its business and planning for its future, by moving from a seller of erectile-dysfunction treatments and hair loss medications to a full-service online medical clinic. The first part of the plan includes an expansion into allergy treatments, with plans to add care for more chronic and primary-care conditions in the future.
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