The World Health Organization joined TikTok to post 'reliable' advice about the coronavirus amid a stream of memes and misinformation

WHO/TikTok



The World Health Organization joined TikTok on Friday, and is using the social video platform to share information about the coronavirus.




It has so far posted two videos: one offering COVID-19 prevention tips and another clarifying the use of face masks.




The director-general of the WHO said at a conference Sunday that people should prepare for a "pandemic" but that reason and facts should outweigh fear.




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The World Health Organization (WHO) joined TikTok in an apparent effort to spread accurate information about COVID-19 to the app's userbase, as fears of a possible global pandemic rise.
"We are joining @tiktok to provide you with reliable and timely public health advice! Our first post: How to protect yourself from the #coronavirus," the description on the account's first video said.
As the MIT Technology Review reported in February, WHO has partnered with social-media platforms like Facebook, Twitter, Instagram, and now TikTok in order to distribute accurate information amid misinformation and memes.