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Gucci opens a pop-up shop in Chicago to debut new psychedelic collection and honor the recipients of its first-ever $50,000 grant

Gucci opens a pop-up shop in Chicago to debut new psychedelic collection and honor the recipients of its first-ever $50,000 grant
Gucci



Over NBA All-Star Weekend, Gucci opened a pop-up store celebrating the recipients of its first Gucci Changemakers North America grant.




The scholarship was founded in last year with hopes to increase diversity and inclusion in the fashion industry.




The 16 winners, who were announced January 27, included non-profit organizations After School Matters and Braven, both of whom will receive grants for up to $50,000 a year.




The pop-up launch event also marked the debut of Gucci's new GG Psychedelic Pin collection, inspired by 1970s psychedelia.




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Gucci debuted its new 1970s psychedelia-inspired collection, GG Psychedelic Pin, over NBA All-star weekend. The event also celebrated the first-ever recipients of the House's Gucci Changemakers North America grant that was created last year to help increase diversity in the fashion industry.
16 grant winners were announced on January 27. This included Chicago-based non-profits After School Matters and Braven. Both are organizations hoping to make an impact on the lives of Chicago youth and will receive a grant for up to $50,000 a year.
Gucci opens a pop-up shop in Chicago to debut new psychedelic collection and honor the recipients of its first-ever $50,000 grant
Gucci
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