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A lawsuit challenging LaCroix's claims of natural ingredients has been dismissed

A lawsuit challenging LaCroix's claims of natural ingredients has been dismissed
LaCroix



National Beverage Corporation, the parent company of LaCroix, announced that a lawsuit challenging its natural ingredient labeling has officially been dropped, and all related claims have been retracted.




The class-action lawsuit, filed in 2018, alleged that LaCroix used synthetic ingredients including linalool, a cockroach insecticide.




"This dismissal confirms our promise to demonstrate that these allegations had absolutely no merit and reaffirms that the Company delivers a pure and innocent product," a National Beverage spokesperson said in a statement.




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A lawsuit alleging that LaCroix used ingredients linked to insecticide has been dropped.
National Beverage Corporation, the parent company of LaCroix, on Wednesday announced "dismissal with prejudice and complete retraction" of allegations challenging the drink's natural ingredient labeling. In the class-action lawsuit filed in 2018, plaintiffs stated that independent tests found traces of artificial ingredients, including a cockroach insecticide called linalool.
However, Beaumont Costales, the law firm representing the group, officially retracted the claims this week, stating that testing by a third-party laboratory "made no findings that LaCroix contained any artificial ingredients," according to National Beverage's press release.
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