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Burger King just launched a new ad campaign featuring a moldy Whopper, and it reflects a trend taking over the fast-food industry

Burger King just launched a new ad campaign featuring a moldy Whopper, and it reflects a trend taking over the fast-food industry
Courtesy of Burger King



On Wednesday, Burger King posted a video of a Whopper decomposing and growing moldy on YouTube as part of an ad campaign.




The campaign is meant to draw attention to the chain's move away from preservatives and artificial flavors, which many fast-food chains have long been criticized for.




The move is emblematic of a larger trend in the fast-food industry towards more "natural" and socially conscious foods.




Visit Business Insider's homepage for more stories.



"Natural" beauty has finally made its way into fast-food advertising.
On Wednesday, Burger King released a time-lapse video of its flagship burger decomposing and becoming covered in mold over the course of 34 days.
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