Web Analytics Market to Reach $10.73 Bn, Globally, by 2026 at 19.3% CAGR: Allied Market Research

Surge in shift to data driven businesses, rise in marketing automation, and growth in demand of mobile analytics boost the growth of the global web analytics marketPORTLAND, Oregon, Feb. 12, 2020 /PRNewswire/ -- Allied Market Research published a report, titled, "Web Analytics Market by Deployment (On-premise and Cloud), Application (Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, and Others), and End User (Banking, Financial Services, & Insurance (BFSI); Retail; Healthcare; Government; Travel & Hospitality; IT & Telecommunications; Media & Entertainment; and Others): Global Opportunity Analysis and Industry Forecast, 2019a??2026." According to the report, the global web analytics market garnered $2.63 billion in 2018, and is estimated to reach $10.73 billion by 2026, growing at a CAGR of 19.3% from 2019 to 2026.Drivers, restraints, and opportunities-Increase in shift to data driven businesses, surge in marketing automation, and rise in demand of mobile analytics fuel the growth of the global web analytics market. On the other hand, data privacy and cyber security, and shortage of skilled labor impede the growth to a certain extent. Nevertheless, predictive web analytics and rise in cloud adoption are expected to create lucrative opportunities for the key players in the industry. Download Sample Report:
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