With a new LA office and a forthcoming creator studio, TikTok is poised to take on Instagram and YouTube


Short-form video app TikTok just announced it would open a studio for creators.

TikTok, which is owned by the China-based company ByteDance, also recently opened an office in Los Angeles and i for a US CEO.

Building up US operations may be a sign that TikTok might be looking to take on social media giants Instagram and YouTube.

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Short video app TikTok announced on Wednesday that it would open a content creation studio this summer. With a new office in Los Angeles, more than 400 US employees, and a rumored search for a US-based CEO, the company seems poised to offer tough competition to other social media companies in North America, particularly Instagram and YouTube. TikTok, which allows users to share audio and pair it with different videos, has become a place where memes start and grow, and one politician is even betting it can get him elected to congress. It evolved from the video-sharing app, where users lip-synced along to 15-second audio tracks. China's ByteDance bought in 2017 and folded it into TikTok. ByteDance is considered the most valuable private company in the world, worth an estimated $75 billion. TikTok has only existed in the US since the summer of 2018, but it's already taking on older, more established social media companies.
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