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Sophie's Kitchen is turning its social media over for Veganuary

SEBASTAPOL, Calif., Jan. 20, 2020 /PRNewswire/ -- California-based vegan gourmet seafood manufacturer Sophie's Kitchen is going all-in on Veganuary. To raise interest in the monthlong awareness campaign about the animal welfare, environmental and health benefits of a vegan diet, the company is devoting its entire social media presence to encourage people to participate.
Sophie's Kitchen is turning its social media over for Veganuary
Sophie's Kitchen's website and social media posts for January are being dedicated to promoting the Veganuary cause through meatless seafood products. The company is also investing several thousand dollars in social media advertising with the aim of reaching hundreds of thousands more people. "2019 was declared the year of the vegan, and there are a growing number of curious people out there who want to try a plant-based diet but think it's going to be too hard," says Sophie's CEO Miles Woodruff. "Veganuary makes it easy."So far, the 2020 Veganuary campaign has seen record participation with more than 370,000 people signing up to try a vegan diet.
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