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A major Popeyes franchisee says the viral chicken sandwich helped boost sales

A major Popeyes franchisee says the viral chicken sandwich helped boost sales
Irene Jiang / Business Insider



A major Popeyes franchisee said that the chain's famous chicken sandwich helped increase sales.




Carrols Restaurant Group Inc., which operates 55 Popeyes restaurants in 23 states, said Monday that preliminary same-store sales for its Popeyes stores rose 21.2% year-over-year in the fourth quarter.




The massive growth was encouraged, in part, by the chain's chicken sandwich, which went viral this past summer.




Foot traffic at Popeyes stores across the country surged on the day of sandwich's relaunch in November at 299.3% above the baseline.




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A large Popeyes franchisee said that hype from the chain's chicken sandwich helped same-store sales in its 55 locations surge this past quarter.
Carrols Restaurant Group Inc., which operates 55 Popeyes restaurants in 23 states, reported Monday that preliminary same-store sales for its Popeyes stores rose 21.2% year-over-year in the fourth quarter.
In his remarks, CEO and chairman of Carrols Daniel T. Accordino noted the strength of the chain's coveted menu item, which went viral and sold out nationwide just two weeks after its initial launch in August.
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