Authorization

Everything to know about Quibi, the buzzy video startup that has raised $1.4 billion a?? from its marketing strategy to its revenue breakdown

Everything to know about Quibi, the buzzy video startup that has raised $1.4 billion a?? from its marketing strategy to its revenue breakdown
Robyn Beck/AFP via Getty Images



Quibi, a buzzy mobile-video startup that raised $1.4 billion ahead of launch, offered on Wednesday a first look at its forthcoming subscription service.




Ahead of the event, Quibi execs spoke with Business Insider about how the company secured $150 million in ad revenue pre-launch, its millennial-focused marketing strategy, and how it will measure success.




Quibi launches on April 6.




Visit Business Insider's homepage for more stories.



Quibi, a buzzy mobile-video startup from veteran Hollywood producer Jeffrey Katzenberg and seasoned tech exec Meg Whitman, offered on Wednesday at the CES electronics expo a first look at its forthcoming subscription service.
Ahead of the event, Quibi execs including Whitman, the CEO; Katzenberg, the founder and chairman; Tom Conrad, chief product officer; and Rob Post, chief technology officer, spoke with Business Insider about their plans.
The company, which has raised $1.4 billion in funding, will introduce on April 6 a new kind of streaming service that offers 10-minute installments — or "quibis," short for "quick bites" — of programming made only for smartphones, for $8 per month, or $5 with ads.
See also:
Leave a comment
News
  • Latest
  • Read
  • Commented
Calendar Content
«    Январь 2020    »
ПнВтСрЧтПтСбВс
 12345
6789101112
13141516171819
20212223242526
2728293031