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Emma Chamberlain, YouTuber and Gen Z influencer, says the term 'influencer' is 'disgusting' in cover story for Cosmopolitan

Emma Chamberlain, YouTuber and Gen Z influencer, says the term 'influencer' is 'disgusting' in cover story for Cosmopolitan
Eric Ray Davidson for Cosmopolitan



Emma Chamberlain is one of the most popular influencers among teens, who turn to her YouTube channel for candid vlogs and funny, relatable content.




Chamberlain is featured on the cover of the upcoming issue of Cosmopolitan, her first appearance on the front of a major US magazine.




In an interview, Chamberlain told Cosmopolitan she thinks the term "influencer" is "disgusting," and said she preferred to be known as a friend and entertainer.




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Emma Chamberlain, one of the internet's most influential stars among Gen Z, doesn't want to be known as an "influencer." Instead, the 18-year-old YouTuber says she wants her fans to see her as a friend and entertainer.
Chamberlain called the term "disgusting" in a recent interview with Dana Schwartz for Cosmopolitan. Chamberlain is featured on the cover of the magazine's February issue, her first time appearing on the front of a major US magazine.
"If someone is calling me an influencer, they're saying that my job is to influence, and I don't think that's true," Chamberlain told Cosmopolitan. "I prefer to entertain and be a friend. I don't want to influence."
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