Pathra??, the Industry's First Spatial Analytics "Behavior Engine," Secures Venture Funding from E14

MOUNTAIN VIEW, Calif., Jan. 8, 2020 /PRNewswire/ --A, the industry's first and only Artificial Intelligence (AI) powered Spatial Intelligence platform, announced it has secured financial backing from E14, an early stage, seed fund focused on start-ups emanating out of the MIT community. A The proprietary Pathra?? "behavior engine," which was founded earlier this year by Media Lab alumnus George Shaw, taps anonymous location data to drive real-time business and operational insights. A The source-agnostic technology helps revenue-based (as well as non-commercial) organizations maximize profits and streamline efficiencies by more deeply evaluating how customer and constituent movement through the many physical spaces critical to operations (such as a retail store floor, warehouse, sports venue, bank, casino or municipal location) can impact success.
Pathra??, the Industry's First Spatial Analytics "Behavior Engine," Secures Venture Funding from E14
"The mission of the E14 Fund is to build and invest in the MIT Media Lab communitya??taking innovative, promising ventures to the next level," said Calvin Chin, E14 Managing Partner. A "Pathr is exactly the type of company that directly meshes with E14's ethos of assisting visionary tech brands in achieving strong market deployment, and then effectively scaling to meet demand.A  Pathr CEO George Shaw first germinated the concept behind the company while at MIT.A  He has since understood how to commercialize it through a multi-disciplinary, multi-industry application that we believe will have true disruptive impact within the field of location-based data and spatial analysis."A  Pathr's Machine Learning (ML) tools read existing location-based sensors to derive valuable customer behavior knowledge through analysis of predictive algorithms.A  The Pathr platform requires no new or retrofitted hardware and works across a host of vertical industriesa??mapping patron, employee, object and even robot movement.A  Data is retrieved and delivered in real timea??allowing company managers to interact with customers and staff to impact in-venue activities as they occur (not after the fact, when spatial intelligence is less useful). A Customer, employee and object movement is represented only as a graphic "dot" on a digital user interface, making Pathr's behavior evaluation 100% privacy compliant. The upside: Businesses and organizations can obtain actionable insightsa??and then intervene to improve the customer/patron experience.A  (Examples: Assisting a shopper with added information along their Path-to-Purchase; intervening to offer an in-store banking customer a limited-time incentive offer to open a new savings account; or streamlining widget/robot interactions along the warehouse-to-loading dock supply chain). A The potential application for the Pathr technology to positively influence any number of profit drivers and operational efficiencies, across a diverse range of physical locations, is virtually limitless.
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