Authorization

Rolls-Royce's CEO on how the brand increased sales by 25% in 2019, and preparing to electrify the world's most famous luxury car brand

Rolls-Royce's CEO on how the brand increased sales by 25% in 2019, and preparing to electrify the world's most famous luxury car brand
Rolls-Royce



Rolls-Royce posted a huge sales increase for 2019, selling 25% more vehicles than in 2018.




It was a record result, following 2018's record.




The surge was driven by the Cullinan, Rolls-Royce's first SUV.




CEO Torsten Müller-Ötvös spoke to Business Insider about the results, the brand's expectations for the future and for China, and about Rolls Royce's plan to market a full-electric vehicle in the coming decade.




Sign up for Business Insider's transportation newsletter, Shifting Gears, to get more stories like this in your inbox.




Click here for more BI Prime articles.



Rolls-Royce, the 116-year-old luxury automaker, doesn't sell a lot of cars.
It doesn't need to; Rolls Royce ownership is something of a privilege, and the brand's vehicles are among the most expensive in the world. But for two straight years, the company, owned by the BMW Group, has posted sales records.
The 2019 mark was something to brag about. After selling 4,107 vehicles in 2018, Rolls closed out 2019 with 5,152 — a 25% jump.
See also:
Leave a comment
News
  • Latest
  • Read
  • Commented
Calendar Content
«    Январь 2020    »
ПнВтСрЧтПтСбВс
 12345
6789101112
13141516171819
20212223242526
2728293031