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Hooters is adding vegetarian plant-based wings to the menu as the 'breastaurant' chain attempts to win over millennials and women

Hooters is adding vegetarian plant-based wings to the menu as the 'breastaurant' chain attempts to win over millennials and women




Hooters is adding plant-based wings to the menu, a vegetarian option made in partnership with meat alternative maker Quorn.




The chicken chain hopes that the plant-based wings appeal to its aging core customer base, as well as millennials and female customers, Hooters' global chief marketing officer Carl Sweat told Business Insider.




Hooters has been trying to draw in more female customers in recent years, with orders from women increasing by 50% since 2015, according to the company.




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Hooters is adding plant-based "chicken" wings to the menu.
On Monday, the chicken chain announced it is launching meat-free wings, called UNreal Wings, made in partnership with plant-based "meat" maker Quorn.
Hooters believes that the new plant-based wings will both bring in new customers and appeal to its aging core customer base, according to Carl Sweat, Hooters of America's global chief marketing officer.
"As many of us have aged and seen the opportunity to eat better," people have been drawn to plant-based options, Sweat told Business Insider in an interview on Monday.
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