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The Slogans, Emblems and Mascots of the 31st Summer Universiade in 2021 were Officially Released in Chengdu, China

CHENGDU, China, Jan. 1, 2020 /PRNewswire/ -- On December 30, the slogan, emblem and mascot of the 31st Summer Universiade and Franchising Global Conference were held in Chengdu University Village in Chengdu, China. This was an international event, a global sports event for college students, and an opportunity for a leap in brand.
The Slogans, Emblems and Mascots of the 31st Summer Universiade in 2021 were Officially Released in Chengdu, China
The Slogans, Emblems and Mascots Showed UpAt the conference, the Chinese and English slogans of the Chengdu Universiade were officially released-the Chinese slogan was "Chengdu Makes Dreams Come True". Its corresponding English slogan was "Chengdu Makes Dreams Come True."At the conference, Mr. Zhou Xiaojun, the official consultant of the 2008 Beijing Olympic Organizing Committee, the operating partner of Ogilvy China, and one of the representatives of the committee of the slogans, emblems and mascots of Chengdu Universiade, interpreted the meaning and significance of the slogans, emblems, and mascots. He introduced that the main body of the emblem of the Universiade was based on the corresponding letter "U" in the English version of Universiade and combined the solar bird, one of the symbolic elements of Chengdu culture. The emblem was composed of four gradient color blocks of oriental red, bright yellow, emerald green, and lake blue, which corresponded to the concept of Chengdu Universiade's green, wisdom, vitality, and sharing, and was a part of the symbol elements of FISU.
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