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The decade of 'millennials killing' things has come to an end, but it wasn't the generation's fault in the first place

The decade of 'millennials killing' things has come to an end, but it wasn't the generation's fault in the first place
Hollis Johnson/Business Insider



Millennials have been blamed for killing everything from beer to napkins over the last decade.




"Millennials are killing" headlines faced backlash as it became clear that the generation wasn't choosing to kill industries. Millennials have a bleaker economic reality than older generations.




As the decade comes to a close, we need to acknowledge the wider economic trends that forced millennials to "murder" — and that may force Gen Z to do the same.




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If you go by the headlines, the last decade has been nothing short of a bloodbath at the hands of millennials.
Millennials murdered napkins. They killed cereal. Buffalo Wild Wings and TGI Fridays? Found dead in a ditch, thanks to millennials.
As a millennial business reporter covering retail, I have written many of these headlines myself. In fact, it became one of my favorite story genres — a business trend piece with the drama of a murder mystery.
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