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Here's how a 'shoetuber' with over 500,000 subscribers earns thousands of dollars a month making YouTube videos about how to resell sneakers

Here's how a 'shoetuber' with over 500,000 subscribers earns thousands of dollars a month making YouTube videos about how to resell sneakers
Michael Mitchell



Michael Mitchell makes thousands of dollars a month on YouTube from posting videos about sneakers.




Mitchell is part of a growing movement of "shoetubers," or YouTube influencers who make money from videos about reselling sneakers.




He's had brand partnerships with companies like Nike, Adidas, Reebok, Foot Locker, and Champs and also makes money through Google's AdSense program.




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Reselling sneakers can be profitable on its own. But there's a whole wave of sneakerheads who have figured out how to use YouTube to make even more.
Michael Mitchell is one of these so-called "shoetubers." The 25-year-old says he earns between $1,200 and $10,000 a month from his videos, which largely focus on sneaker culture and the art of reselling. He is one of many influencers capitalizing on a platform that rewards content creators monetarily for amassing views on their videos.
Mitchell didn't plan to be a shoetuber. He used to resell sneakers through his business, called A Sneaker Life, which involved him buying sneakers early, reviewing them for his audience on Instagram, and reselling them. At the same time, Mitchell was reselling sneakers to be able to afford the collection of shoes that he was amassing himself.
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