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Twitter is trying to build a new decentralized social media service that could transform its business a?? or present new kinds of headaches (TWTR)

Twitter is trying to build a new decentralized social media service that could transform its business a?? or present new kinds of headaches (TWTR)




Twitter is trying to build a new decentralized social media protocol, CEO Jack Dorsey said.




Developed by a new team called "Bluesky," it will take inspiration from email and try offer an alternative to traditional, centralized social media platforms.




In other words: Twitter wants to allow anyone to build their own interoperable social networks — and will surrender some control over the products it builds in the process.




The ambitious project will present significant challenges around content moderation and harmful material, issues social media firms have struggled with for years.




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Twitter has formed a new engineering team dedicated to building a new decentralized social media system.
The initiative, named "Bluesky" as announced by Twitter CEO Jack Dorsey on Wednesday, is an ambitious project that, if successful, would fundamentally transform how the company operates, and present a major new model for social media services going forward — while also throwing up thorny challenges around harmful content and moderation.
"Twitter is funding a small independent team of up to five open source architects, engineers, and designers to develop an open and decentralized standard for social media," Dorsey wrote on Twitter. "The goal is for Twitter to ultimately be a client of this standard."
Bluesky will take inspiration from email, an open "protocol" that anyone can implement to build their own email service capable of communicating with others. It's why Yahoo Mail and Gmail users can email between one another, or why a user can build their own email server and contact others. In contrast, every major social media service is a closed platform, meaning users can't communicate with users of another, or build their own social media service that is interoperable with an existing player.
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