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A shortcut on the Bloomberg terminal sent users to the billionaire presidential candidate's website, where a campaign ad autoplayed. It was quickly changed.

A shortcut on the Bloomberg terminal sent users to the billionaire presidential candidate's website, where a campaign ad autoplayed. It was quickly changed.
Yana Paskova/Getty Images



The flagship information terminal of ultra-wealthy media mogul Michael Bloomberg was promoting his 2020 bid for the White House on Thursday.




The Financial Times first reported that a shortcut on the Bloomberg terminal led users directly to his campaign website by simply entering the function "MIKE."




Business Insider also typed in "MIKE" on the Terminal and was directed to the website, where a campaign ad tracing the billionaire's life story automatically started playing.




The function has since been changed to simply redirect to Bloomberg's biography page.




A campaign spokesperson did not immediately return a request for comment, but they later told the Financial Times it was "clearly an oversight."




The ordeal comes amid mounting scrutiny around the company and how it will deal with its owner's candidacy.




Visit Business Insider's homepage for more stories.




The flagship information terminal of ultra-wealthy media mogul Michael Bloomberg was promoting his 2020 bid for the White House on Thursday.
The Financial Times first reported that a shortcut on the Bloomberg Terminal is leading users towards his campaign website by simply entering the function "MIKE ."
Business Insider also typed in "MIKE" on the terminal and was redirected to the website, where a campaign ad chronicling the billionaire's life story automatically started playing. The ad — which traces his journey as "a middle-class kid" who later rose to become a billionaire businessman and politician — is one minute and 49 seconds.
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