A.T. Kearney Releases its Year-Ahead Predictions for 2020

WASHINGTON, Dec. 3, 2019 /PRNewswire/ --A The generational wars that came to the fore this year will heat up in 2020, A.T.A Kearney's Global Business Policy Council finds in its Year-Ahead Predictions 2020 report. The emergence of Greta Thunberg and the recent mass protests from Lebanon to Chile highlight the growing intensity of the tension as older generations continue to hold positions of authority, while younger generations become more vocal about economic inequality, climate change, and other social issues.
A.T. Kearney Releases its Year-Ahead Predictions for 2020
Responses to climate change will also inspire new business models, technology innovations, and urban policies in 2020. Paul A. Laudicina, founder and chairman of the Global Business Policy Council, notes, "As global climate changes continue to challenge more and more communities across the world, companies and governments will find innovative new ways to address water crises and provide aid to victims of natural disasters. Cities will also continue to lead the way in addressing climate change, including through reducing carbon emissions and building more resilient infrastructure." There will be more competition in the technology space, however. Governments will impose new regulations on technology companies as "techlash" translates into higher levels of digital nationalism. The report's co-author and managing director of the Global Business Policy Council Erik Peterson argues that data privacy regulations will proliferate in 2020. "The EU, whose General Data Protection Regulation is becoming the worldwide norm, has emerged as the global leader in data privacy regulation. And more broadly, we see that data localization continues to be on the rise." At the same time, the national competition to roll out 5G wireless networks will escalate. The United States will fall behind in the race to 5G in 2020, according to the report. But US companies will be among the leaders in an increasingly crowded outer space.
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