Next Story Group Launches Ink Hotels Brand

MELBOURNE, Dec. 3, 2019 /PRNewswire/ -- International hospitality company Next Story Group marks the addition of Ink Hotels to its brand portfolio with the opening of Ink Hotel Melbourne Southbank. Located at 167 City Road in the heart of Melbourne's hip waterfront hub, the recently acquired new-build hotel bears the hallmarks of the new Ink Hotels brand which is on track to open its second hotel in Singapore in 2021. "Ink Hotels is a compelling brand that resonates with travellers with a Gen Z mindset. It is a great addition that strengthens Next Story Group's brand portfolio which will boost our expansion plans," said Darren Edmonstone, Chief Executive Officer of Next Hotels & Resorts. "Our differentiated brand portfolio enables us to have the right brands in the right locations and to capture key segments in our key markets, including Australia and South East Asia, where we are continuing to drive strong strategic growth."The Ink Hotels brand believes that life is better when we colour outside the lines and do things differently. Ink hotels are vibrant, playful and comfortable places to stay and hang out with locals and travellers. They are designed to host, connect and inspire a new wave of curious, plugged-in explorers who thrive on new experiences.A Environmentally and socially conscious, the Ink brand focuses on funky design built around a common area that is inclusive. Its service vibe is big on personality, delivered by an engaged team of hosts. Ink delivers genuine value and guests can expect excellent quality when it comes to the things that really matter.The Ink Hotels brand features:

Urban CommonsA which are social public spaces for guests to chill, dine, work or hang out with fellow travellers

Super Comfy VibesA that make guests feel at home through relaxed service and design

Value Where It CountsA with honest prices and great quality where it matters most to our guests

Funked-up EccentricsA that prove we are big on personality and style, and do things differently

Ink Hotel Melbourne SouthbankA is a 15-storey, 162-room hotel, ideally located in the Southbank precinct. It provides opportunities to its guests to connect and enjoy Melbourne City which offers a year-round social, sporting art and cultural event calendar. It is close to Melbourne's CBD and is within walking distance toA Melbourne Convention Centre and Southbank's restaurants, art galleries, entertainment and sporting venues.
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