With Customer Loyalty Harder to Win, 4 Ways Retailers can Revitalize Loyalty Programs

Only 37 percent of consumers say loyalty programs are an effective way to earn their favor96 percent of Millennials want companies to find new ways to reward their loyalty; 75 percent of all consumers say they would switch brands for a better loyalty programBottom line:A retailers need to get serious about customer centricity a?? loyalty platforms may helpTORONTO, Nov. 26, 2019 /CNW/ - Digital disruption and new generational influences are making customer loyalty tough to hold onto these days, but fresh thinking on loyalty programs is A key to winning and retaining customers, according to KPMG International's The Truth about Customer Loyaltyreport.A With the holidays near, KPMG's survey of over 18,000 consumers in 20 countries, explores the nature of customer loyalty and how some traditional loyalty programs, long a mainstay of customer retention strategies, may not be keeping consumers brand-faithful.
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