"Farewelling" Online Platform Launches To Transform Funeral Industry

NEW YORK, Nov. 19, 2019 /PRNewswire/ -- Today marks the launch of Farewelling (, a comprehensive digital platform that connects people with inspiring content, tools and resources around a typically taboo topic: death and dying.A  Spearheaded by renowned entertaining expert Karen Bussen and acclaimed funeral director Elizabeth Meyer Karansky, the category-creating brand is set to transform the end-of-life experience into "farewelling," a new way to think about, talk about and plan for one of life's most personal journeys. Approaching the subject with a heavy dose of wit, humanity and even humor, Farewelling provides users with everything they need to personalize the end-of-life experience in a more modern and streamlined way.A 
"Farewelling" Online Platform Launches To Transform Funeral Industry
With 10,000 baby boomers turning 65 daily and funerals set to increase from 2.5 million to 3.5 million annually by 2030 (National Funeral Directors Association), the $24 billion funeral industry is not a dying market.A  Yet, the conversation around death hasn't evolved. The brand hopes to move beyond a one-size-fits-all approach to not only provide resources and inspiration, but permission to create a send-off that is fitting of the individual.A  The Farewelling platform offers free assistance for those currently planning a funeral or end-of-life celebration, as well as those who want to make future plans for themselves or a loved one. The site will include planning articles and blogA content offering advice and inspiration, personalized checklists and detailed providerA listings, making it easy to plan a unique farewelling.A  A highlight of Farewelling is a thought-provoking podcastA featuring interviews with industry experts, regular people and notable figures a?? such as humorist and correspondent Mo Rocca, who's just released his book "Mobituaries" based on his podcast of the same name a?? and unique content such as interviewees' preferred playlistsA and "final fashion" selections for their own funerals.A  The brand will also offer fee-based Farewelling Bespoke Services, enabling people to enlist the co-founders to produce a one-of-a-kind "farewelling."A  The duo breathing new life into the industry of death are women who don't appear to fit the mold. Looking more fashionista than funeral industry figurehead, NYC-based Bussen and Karansky both fell into the business of death by happenstance.A  The untimely death of Karansky's father led her to recognize her flair for helping others cope with grief and providing unique send-offs.A  She pursued her passion working at an elite Manhattan funeral home, which she detailed in her memoir Good Mourning.A  Similarly, entertaining guru and author Bussen began to explore the category when her sister received a cancer diagnosis, forcing her to confront the possibilityA of death.
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