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Personalization Platforms Market Outlook, 2019-2024 - Trends, Forecasts, Competitive Analysis, SPARK Matrix - Quadrant Knowledge Solutions

MIDDLETON, Massachusetts, Nov. 19, 2019 /PRNewswire/ -- Quadrant Knowledge Solutions announces the addition of the "Market Outlook: Personalization Platforms, 2019-2024, Worldwide" report to their strategic market outlook offerings. Personalization platform enables marketers, and CX professionals to deliver a tailored and relevant experience to their customers based on their personal, behavioural, intent, purchase history and contextual information about each individual. The personalization platform is typically used for three major use cases, including marketing & advertising, digital commerce, and customer experience.Personalization platform includes comprehensive capabilities to capture comprehensive customer data to create a unified customer profile for each customer. Depending on the vendors' capabilities, customer data capture and management are performed through an integrated customer data platformsA (CDP) or other data management tools. The platform includes a personalization engine with capabilities for segmentation, targeting, A/B testing & optimization, triggered messaging, personalized recommendation, and analytics & insights. Personalization platformsA vendors are significantly investing in creating a comprehensive, unified customer profile and augmenting it with first-and third-party data to gain advanced customer intelligence. The personalization engine leverage customer intelligence to perform segmentation and targeting functions to execute personalization strategies across the organization's multiple marketing channels. Marketing professionals can also perform A/B testing to test and compare different experiences, analyze campaign performance, and accordingly optimize strategies to maximize conversion. Personalization platforms vendors are increasingly investing in improving the performance of their machine learning models to provide personalized product and content recommendations to improve customer engagements further. A Quadrant Knowledge Solutions Personalization Platforms Market Outlook research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Personalization Platforms vendors with the global impact. The positioning is based on the vendors' performance in various performance parameters on the categories of Technology Excellence and Customer Impact. Personalization Platforms SPARK Matrix includes analysis of the leading vendors, including Acquia, Adobe, Boxever, Certona, Dynamic Yield, Emarsys, Episerver, Evergage, IgnitionOne, Monetate, Oracle, Qubit, Reflektion, and RichRelevance.
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