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Burger King is testing 3 new Impossible burgers at 180 locations in the US

Burger King is testing 3 new Impossible burgers at 180 locations in the US
Courtesy of Burger King



Burger King is adding even more Impossible offerings to its menu. Starting this week, it's testing Impossible versions of classic kids' menu and value menu burgers.




The chain's test introduces the Impossible Whopper Jr., the Impossible Burger, and the Impossible Cheeseburger to 180 locations in Milwaukee, Cedar Rapids, Augusta, Cincinnati, and Buffalo.




This marks the first time a plant-based burger will appear on the kids' menu of a national fast-food chain.




It also illustrates the seemingly unstoppable growth of Impossible Foods, which spurred a large increase in sales for Burger King last quarter, and which rolled out its packaged product in grocery stores across the country in September.




Visit Business Insider's homepage for more stories.



Burger King is bringing Impossible Burgers to the kids' menu and value menu, the company announced Monday.
In August, Burger King rolled out the plant-based burger to 7,000 restaurants across the US for what became "one of the most successful product launches in brand history," said a Burger King representative in a press release. But the plant-based party is only getting started.
After the Impossible Whopper increased Burger King's sales by 5% in the last quarter, the chain is eager to expand its plant-based offerings. Starting this week, it's testing three new Impossible-based menu items at 180 locations in Milwaukee, Cedar Rapids, Augusta, Cincinnati, and Buffalo.
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