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Instagram head Adam Mosseri says the app will test hiding 'likes' for some users in the US starting next week (FB)

Instagram head Adam Mosseri says the app will test hiding 'likes' for some users in the US starting next week (FB)
Justin Sullivan/Getty Images



On Friday, Instagram head Adam Mosseri announced at WIRED25 that the company would start hiding "like" counts on users' posts in the US next week, Wired's Adrienne So first reported.




Instagram, its parent company Facebook, and YouTube have already started experimenting with this in other countries.




Earlier this year, Instagram said it would experiment with hiding like counts to create a "less pressured environment."




Read more on the Business Insider homepage.



Say goodbye to your Instagram likes.
Starting next week, if you live in the US you might discover that the all-important number that tells the world how many likes your Instagram post received has disappeared.
Instagram will experiment with hiding like counts in the US, Adam Mosseri the head of the Facebook-owned business announced at the WIRED25 conference in San Francisco on Friday.
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