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Maoyan: Having a Good Story is Key to Box Office Success

BEIJING, Nov. 7, 2019 /PRNewswire/ -- Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, demonstrated with its data and analysis that quality movies with good stories are essential to attracting an audience and boosting the box office in China.In October, the total China box office hit RMB8.167 billion (US$1.17 billion), according to Maoyan data, only the third time that the monthly box office has ever exceeded RMB8 billion, following February 2018 and 2019. In North America, the box office in October was US$778.6 million, according to Box Office Mojo. During China's National Day holiday (October 1 to 7), the box office reached RMB4.38 billion, a record for this holiday and an increase of 129% over the same period last year. "A series of high-quality movies in October attracted movie-goers to theaters again and again, which was the key reason to drive the box office in the month," said Liu Zhenfei, data analyst with Maoyan Pro app.The top-grossing movies at the box office in October were "My People, My Country", "The Captain" and "The Climbers". During the week-long National Day holiday, about 6.5% of the audience for "My People, My Country" saw the movie more than once, and 5.6% viewers of "The Captain" watched it more than once.
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