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Vendasta launches product-led growth initiative for partners

Freemium versions of key digital martech products drive sales and retentionSASKATOON, Nov. 4, 2019 /CNW/ -A Vendasta partners can now unlock a freemium suite of foundational martech products to help drive their local business clients' success.The newly launched Express Products cover the most important digital presence management solutions for small and medium businesses, such as reputation management, advertising, social media, and listings a?? the key tools a local business needs to succeed and gain customers. The new freemium digital products are available for activation individually and as part of a recommended package in the Vendasta Marketplace at low to no cost to partners. Once activated, the products appear in a partner client's Business Center, which allows the business to test drive the effectiveness of key solutions on their own terms before they commit to a purchase. The launch follows a successful pilot program undertaken by Vendasta this fall."As consumers we expect to try things before we buy, and we are now witnessing the consumerization of B2B software," said Vendasta's Chief Strategy Officer Jacqueline Cook. "In fact, three out of four B2B buyers want to self-educate to learn about products."
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