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Evan Spiegel doesn't regret the Snapchat redesign that tanked Snap's stock and pushed Kylie Jenner to quit

Evan Spiegel doesn't regret the Snapchat redesign that tanked Snap's stock and pushed Kylie Jenner to quit




Snap CEO Evan Spiegel gave an interview to The Wall Street Journal in which he said Snapchat's 2018 redesign had proved beneficial to the company.




The redesign provoked huge backlash from users when it first rolled out, and caused Kylie Jenner to tweet that she didn't open the app any more — sending Snap's stock spiralling.




Spiegel said the redesign resulted in higher engagement with professionally made "premium" content.




Visit Business Insider's homepage for more stories.



Snap CEO Evan Spiegel told The Wall Street Journal that Snapchat's much-maligned redesign has actually benefitted the company.
Snapchat implemented a major redesign in 2018 which garnered widespread dismay from its users, and causing power user Kylie Jenner to send a crushing tweet saying she didn't open the app any more, sending Snap's shares plummeting by 7%.
The redesign simplified Snapchat into three main windows, and separated the messaging function and friends' stories from professionally produced content from news outlets and celebrities. It turned out a large chunk of Snapchat's userbase hated that separation.
But one-and-a-half years on, Spiegel says that separation helped Snap boost its fortunes.
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