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Bankrupt Destination Maternity is on the brink of collapse a?? and declining birthrates may be to blame

Bankrupt Destination Maternity is on the brink of collapse a?? and declining birthrates may be to blame
REUTERS/Athit Perawongmetha



US birthrates have reached a 32-year low, a drop that has already negatively impacted sales at several companies including the manufacturers of diapers, baby bottles, and now maternity apparel.




Destination Maternity, the largest global maternity company, filed for bankruptcy in October, with plans to close 183 stores across its three brands.




According to Lyman Stone, an advisor at Demographic Intelligence, "Destination Maternity's declining net sales in recent years have tracked fairly closely with the sharp decline in births in the United States."




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The declining national birthrate isn't just a sociological concern — it also holds perilous economic implications for several industries, including, most recently, maternity apparel.
US birthrates hit a record 32-year low in 2018 after dropping 2% from 2017, according to the Centers for Disease Control and Prevention. Over the past two years, the dip has negatively impacted a variety of companies, from Toys R Us and Babies R Us to consumer-packaged-goods companies like Kimberly-Clark and Procter & Gamble that sell diapers and other products for babies.
Now it's coming for Destination Maternity, the largest global maternity company.
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