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Tech giants, Warren Buffett's empire, and the 'Generals': Here's what to look for when these 6 companies report earnings this week

Mason Trinca/Reuters

Third-quarter earnings season has helped drive markets near record highs, and some of the biggest companies are scheduled to report their latest figures this week.



The reports arrive as recession warnings cool and the US-China trade war nears a partial truce.



Here's what to look for when Apple, Facebook, Berkshire Hathaway, Alphabet, General Motors, and General Electric report earnings.



Read more on Business Insider.

Third-quarter earnings season is well underway, and some of the world's largest companies are slated to announce their quarterly figures this week.Apple recently reclaimed the throne as the world's largest company, and its latest report could send shares even higher than their current record prices. General Motors and General Electric will likely use their reports and analyst calls to calm worries related to a worker strike and transition plans, respectively.Facebook and Google-parent Alphabet will want to post continued strength in ad revenue, as well as a defense to claims that big tech companies are an anti-trust liability. Warren Buffett's Berkshire Hathaway may finally announce its next big purchase, as the holding company sits on a massive cash pile. The latest reports will arrive as the US-China trade war nears a partial truce and certain recession warnings retreat from their summer highs. Here are the figures, themes, and issues to look for when these six companies report earnings this week.
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