Authorization

Fender is continuing to grow its digital business by professionalizing online music instruction

Fender is continuing to grow its digital business by professionalizing online music instruction
Fender



Fender has launched Fender Songs, its latest digital product.




Fender Songs joins Fender Play, Fender Tune, and Fender Tone to form a suite of online music tools.




Fender CEO Andy Mooney called Fender Songs the 73-year-old company's "next logical" step as it seeks to grow its business.




Visit Business Insider's homepage for more stories.




The Fender Musical Instruments Corporation has been around for over 70 years. But in the past few, it's entered a lively new phase of business, under the leadership of CEO Andy Mooney.
Fender's iconic electric guitars have been played by legends ranging from Jimi Hendrix to Eric Clapton to Buddy Guy to Bruce Springsteen. The instrument, however, isn't exactly a breeze to learn.
Mooney came to the company in 2015 after successful runs at Nike and the Walt Disney Company and immediately confronted this challenge. In a nutshell, Mooney determined that if Fender could encourage just 10% more beginners to stick with guitar, the industry could grow substantially (the 90% of first-timers that give up never become the longtime customers who spend a lifetime buying equipment).
See also:
Leave a comment
News
  • Latest
  • Read
  • Commented
Calendar Content
«    Июль 2020    »
ПнВтСрЧтПтСбВс
 12345
6789101112
13141516171819
20212223242526
2728293031