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Walmart is kicking off Black Friday sales this week and touting free, next-day delivery as it gears up for a record-short holiday shopping season

Walmart is kicking off Black Friday sales this week and touting free, next-day delivery as it gears up for a record-short holiday shopping season
AP/Gunnar Rathbun



Walmart will kick off holiday sales at midnight on Friday, which is about a week earlier than it launched these sales last year.




This year marks Walmart's first holiday season offering free, next-day delivery.




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Walmart is launching its holiday sales earlier than ever before and touting its new offer of free, next-day delivery as it prepares for a short shopping season.
The company said Wednesday that it would start offering online "Deal Drop" sales at midnight on Friday, which is about a week earlier than Walmart launched its holiday sales last year.
"The holidays at Walmart will officially begin this Friday at midnight," said Steve Bratspies, executive vice president and chief merchandising officer for Walmart US, on a call with media on Wednesday.
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