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Nike was crowned teens' favorite clothing brand for the ninth year in a row a?? here's why Gen Z can't get enough

Nike was crowned teens' favorite clothing brand for the ninth year in a row a?? here's why Gen Z can't get enough
Imeh Akpanudosen/Getty Images



Nike dominated in Piper Jaffray's semi-annual survey of teen shopping habits, landing in the top spot in the favorite apparel and footwear categories, as well as coming in second only to Amazon in the favorite e-commerce site rankings.




The athletic company is proving it has enduring appeal among young shoppers. It has retained the No. 1 ranking in teen brand preferences since spring 2011, according to the report.




Nike's ability to resonate with Gen Z shoppers is reflective of its largest sales wins in North America, across consumers both young and old.




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Teens just can't get enough Nike.
The retailer secured the top spot for both favorite apparel and footwear brand in the latest report on teen shopping habits from Piper Jaffray. Notably, the brand also scored highly among men and women alike in the favorite e-commerce site category, coming in second only to Amazon.
In the study — which collected responses from 9,500 shoppers in 42 states, with an average age of 15.8 years old — researchers pointed to the continued popularity of athletic brands among young shoppers in recent years, as part of a push toward a "casualization of fashion."
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