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Fidelity cuts online trading fees to zero, becoming the latest brokerage to make the move

Fidelity cuts online trading fees to zero, becoming the latest brokerage to make the move
Associated Press



Fidelity Investments announced Thursday that it will cut fees on online stock, exchange-traded fund, and options trades to zero from $4.95.




The decision follows a slew of other brokerages who made the move earlier in October.




Read more on Business Insider.




The brokerage price wars continue to rage, and Fidelity Investments is getting in on the action.
The firm announced Thursday that it will cut fees for online stock, exchange-traded fund, and options trades to zero from $4.95, following in the recent footsteps of its competitors. The changes will take place October 10 for individual investors and November 4 for registered investment advisors.
The online brokerage is the latest to up the ante on the price wars shaking the industry. The rise of passive investing has pushed down the cost to trade, putting pressure on traditional brokerages to continue to add value for their clients.
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