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The Cambridge Analytica whistleblower explains how the firm used Facebook data to sway elections (FB)

The Cambridge Analytica whistleblower explains how the firm used Facebook data to sway elections (FB)
Business Insider



The Cambridge Analytica whistleblower Christopher Wylie revealed how the firm targeted users on Facebook with political advertising.




Donald Trump and Ted Cruz's campaigns paid over $5 million each to the firm, Wylie wrote.




Cambridge Analytica targeted users that were "more prone to impulsive anger or conspiratorial thinking than average citizens" by creating Facebook groups, sharing articles, and advertising.




Cambridge Analytica already started exploring what political topics Facebook users were interested in since before the 2016 election.




Visit Business Insider's homepage for more stories.



An excerpt from a book by the Cambridge Analytica whistleblower reveals what the firm did that swayed the 2016 elections.
Christopher Wylie, a former Cambridge Analytica employee, is known for leaking documents to journalists that showed how Cambridge Analytica harvest the data of millions of Facebook users without their consent, using it to inform targeted political advertising. The campaigns of Donald Trump and Ted Cruz paid over $5 million each to the firm, Wylie wrote.
Wylie's newest book, "Mindf*ck: Cambridge Analytica and the Plot to Break America," details more about the firm's operations.
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