Vero officially goes 360 in Vietnam as it restructures its offer

HOACHI MINH CITY, Vietnam, Oct.A3, 2019 /PRNewswire/ -- Vero today announced the launch of a wholly owned offering in Vietnam.ATheAVeroAoffice in Vietnam includes a team of PR and digital-focused account managers, planners, creatives, and media & influencer relations specialists who share a goal of building impactful stories and delivering integrated campaigns for local and international brands. Vero is an ASEAN based PR, social, digital and creative agency focused on serving clients in the largest, fastest growing ASEAN markets. In addition toAVietnam, Vero owns offices in Thailand, MyanmarAandAIndonesia. Vero has operated through partnerships in Vietnam for the last decade. "In Vietnam, earned attention remains at the core of what we do, and we are seeking to generate impact for our clients through great creative and great digital capabilities,"Asaid Raphael Lachkar, Vero's director in Vietnam. "We are pleased to announce a wide array of digital services in addition to the existing public and media relations offering we have in Vietnam."AThe agency has already started supporting historical clients and new partners. Among other projects in 2019, Vero supported the launch and the first event in Vietnam of Asian martial art property ONE Championship, the agency has been powering a regional PR campaign for Central GroupAVietnam andAhas partnered with Daikin to launch a full scale integrated corporate communication outreach.AVero has also kick-started several research projects in Vietnam to gain insights and better serve clients.AOne research project focuses on the impact influencer marketing makes upon Millennials in Hanoi and Ho Chi Minh City. The study reveals that nearly 60 percent of millennials are more likely to trust a brand after seeing an influencer post about it. The outreach team in Vietnam can match influencers, both macro and micro, to suit brand identities and key messaging and to reach a wider, yet niche audience.A"TheAimportance of VietnamAas a market in the ASEAN region cannot be underestimated," said Brian Griffin, managing director of Vero. "There are a lot of really talented people in Vietnam, and the market forces are all headed in the right direction. Our goal is to provide clients with the most comprehensive marketing services offer in the large, fast-growing ASEAN region markets. And Vietnam is a very important part of this."AVietnam's economy is expected to grow at more than 6.5 percent through 2020. Foreign Direct Investment is projected to surge this year, with a significant increase in quality investment. And Vietnam's young, educated and tech savvy workforce continues to attract Fortune 500 companies.A2019 has been a pivotal year for Vero in the region: the agency was shortlisted as South East Asia PR consultancy of the year by the Holmes Report, and landed Campaign Asia's PR campaign of the year Gold Award. The momentum also allowed the agency to turn to new markets,Alaunching an office in JakartaAandAwinningAa number ofAnew regional accounts for governments and multinationals.AAbout VEROAVero is a Brand Strategy innovator and ranks among the leading agency networks in Southeast Asia. Independent, employee-owned and managed, Vero operates offices inAMyanmar,AThailand,AVietnamAandAIndonesiaAand manages campaigns in every major market in South East Asia. Vero employs close to 100 professionals in the ASEAN region, including Strategic planners, PR experts, social community managers, paid digital advertising consultants, creative professionals and media relations specialists, among others.AFor more information, visit us atAwww.vero-asean.comAPhoto - Vero
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