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Disney CEO Bob Iger roasted Twitter for its 'nastiness' and says its abuse problem is why an acquisition never happened

Disney CEO Bob Iger roasted Twitter for its 'nastiness' and says its abuse problem is why an acquisition never happened
Valerie Macron/Getty Images



In an interview with The New York Times, Disney CEO Bob Iger explained why the company walked away from a deal to acquire Twitter in 2016. The interview is linked to the launch of his memoir, which was released on Monday.




Iger said of Twitter that "the nastiness is extraordinary." He added: "Like a lot of these platforms, they have the ability to do a lot of good in our world. They also have an ability to do a lot of bad. I didn't want to take that on."




HIs remarks confirm reports from 2017 which indicated that Disney decided to back down on the deal because of the rampant bullying on Twitter's platform, which it thought could damage the company's image.




Visit Business Insider's homepage for more stories.



Back in 2016, Disney came close to acquiring Twitter but abandoned the deal last minute.
The idea had been that it would use Twitter as a way to distribute its content to consumers but reports from the time indicated that the entertainment company eventually decided to back down because of the rampant bullying on Twitter's platform, which it thought could damage the company's image.
Its CEO Bob Iger confirmed these reports in an interview with New York Times over the weekend, which is linked to the launch of his new book, "The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company."
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