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McDonald's disappointing new menu item proves how badly the chain needs to invest in a new chicken sandwich after Popeyes' runaway success (MCD)

McDonald's disappointing new menu item proves how badly the chain needs to invest in a new chicken sandwich after Popeyes' runaway success (MCD)
Irene Jiang / Business Insider



McDonald's debuted a new spicy BBQ chicken sandwich this week.




The sandwich failed to impress, especially following the wild and deserved success of Popeyes' chicken sandwich in August.




Chicken sandwiches are a proven sales booster at this point, and McDonald's needs to figure out how to make a winner.




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This week, McDonald's entered the chicken sandwich battle arena. But, its fighter was unfortunately a flop.
On Wednesday, the fast-food giant introduced a new spicy BBQ chicken sandwich and tenders. The sandwich takes the buttermilk chicken — which is already on McDonald's menu — and coats it with a slightly spicy barbecue sauce.
Business Insider's taste tester Irene Jiang was disappointed by the sandwich.
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