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Streaming is causing a fitness revolution a?? and it could redefine gyms as we know them (PTON)

Streaming is causing a fitness revolution a?? and it could redefine gyms as we know them (PTON)
Peloton



With streaming health startup Peloton filing for an initial public offering and Equinox announcing an upcoming at-home Soul Cycle program, digital workouts are becoming more popular than ever.




It's also a sign that traditional gyms are bound to incorporate more technology into their offerings in the near future to remain competitive.




That could include launching mobile apps or incorporating wearable technology into workouts.




Streaming workouts have become popular not only because they're convenient, but because they allow participants to dig more deeply into specialized workouts in a personal way.




Visit Business Insider's homepage for more stories.



Inside a minimalist, airy space in the heart of New York City's Flatiron district, I'm face-to-face with a trainer that's about to guide myself and more than 60 other attendees through this morning's cardio workout.
Except I can't see any of the other participants; rather, I'm staring at a slab of mirrored glass with a display panel underneath it that's showing my trainer as she instructs the class. There are also bits of information scattered near the bottom of the glass, such as heart rate data and calories burned.
That's because I'm not in a boutique fitness studio, but in a storefront where fitness startup Mirror sells its product of the same name. Mirror — as its name implies — is a $1,500 mirror that's meant to function as a home gym, letting owners peer at themselves in a full-length mirror as they follow along with their instructor.
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